Chapter 9 detailed outline

Milestones in Communication and National Development

Communication for Development is the use of communication processes, techniques and media to help people toward a full awareness of their situation and their options for change, to resolve conflicts, to work toward consensus, to help people plan actions for change and sustainable development, to help people acquire the knowledge and skills they need to improve their condition and that society, and to improve the effectiveness of institutions. (p.63)

I. What is Development?

Development is recognized as a complex, integrated, participatory process, involving stakeholders and beneficiaries and aimed at improving the overall quality of human life through improvements in a range of social sectors in an environment responsible manner.

II. Communication for Development

Forces that have influenced the evolution of the field of communication for development are: growth of capitalism

advances in communication technology and

the ideological rivalries between the U.S.A and the Soviet Union during the Cold War.

a. Southeast Ohio, USA Southeast Ohio is an example of maldevolopment and the process of underdevelopment.*Community groups such as Rural Action and the Monday Creek Watershed Improvement Committee have been working to improve the economy and the environment by facilitating participatory practices.

III. The Modernization Model

a. Modernization through Capitalism A modern society is characterized by” materialism, the dominance of capital as a form of wealth, consumerism, rational-legal authority, sub-cultural diversity, and positive evaluation of change” (Weinstein, 1997, pp.358- 359).b. Communism· The society would progress materially and spiritually, leading ultimately to “withering away of the state”.

FAO

UNICEF

WHO

UN

a. The Dependency Critique

By the 1960s, the modernization approach was under attack.

Dependency theorists demonstrated that the existing pattern of global economic relations, one dominated by the industrialized North, was contributing to the underdevelopment of the developing regions of the world.

IV. Contemporary Strategies in Communication development:

Piblic Awarness campaigns

Social marketing

Entertainement education (Edutainement)Advocacy

Chapter 9 undetailed outline

Milestones in Communication and National Development

I. What is Development?

II. Communication for Development

a. Southeast Ohio, USA

b. Turkmenistan

III. The Modernization Model

a. Modernization through Capitalism

b. Communism

IV. Communication and Project Support Communication

V. Contemporary Strategies in Communication development:

chapter 8 detailed outline

The Global Implications of the Internet: Challenges and Prospects

I. Convergence Theory and cultural identity:

II. System approach and social networks:

III. Structural Model of Intercultural Communication:

A. Process of streghthening the worldwide social relations that link distance localities.

B. Trans-border communication has opened covergence.

IV. The Network Structure and the International Internet:

A. Information Flow via the internet facilitate convergence universal sets off beliefs.

B. National Culture is strongly related to a country's position in the internet network.

V. Implications of the structural Model for Natural Identity:

Current Trends:

A. Cultural Homogenization:" the convergence of the indigeneous cultures of the world into a universal culture."

B. The process of cultural globalization can be considered homogenization and hybridization.

VI. Implications for National Identity:

The future

A. Computer Mediated Communication

chapter 8 undetailed outline

The Global Implications of the Internet: Challenges and Prospects

I. Convergence Theory and cultural identity:

II. System approach and social networks:

III. Structural Model of Intercultural Communication:

IV. The Network Structure and the International Internet:

V. Implications of the structural Model for Natural Identity:

i. Current Trends:

VI. Implications for National Identity:

i. The future.

the quiz

1. What are the three development paradigms?

The three development paradigms are mass media

telecommunication

the intellectuel property right.

2. What is a paradigm?Paradigm?

a theme encompassing a set of forms.

3.Identify Walt Rostow’s four stages of his modernization through capitalism approach?

Pre-take off stage

take-off stage

the road to maturity

the mass-consumption society.

4.Identify three modernization theorists mentioned in the chapter?Everett Rogers

David McClelland

Daniel Lerner.

5. Elaborate on Daniel Lerner’s approach?

I share the same point of view because when he states I reach development such as modernization, mass communication is required.

6. Identify three specialized agencies of the United Nations in relation to telecommunication and communication?

UNESCO

UPU

UN

7. Speak in some details about the discourse shift in global communication politics?

the global communication is getting more interested about the Trade and economic field than the politics. What does the World Summit on the Information Society mean?

9. replacement for international negotiations playing the role of communication for development.