Sunday, June 24, 2007

How can Moroccan cultural industries reach globality (global market)?

From my point of view I believe that each country aiming that its cultural products reach the global market must try to adapt its products to feet with the other cultures of various countries. For example, even the U.S they adapted their famous restaurant chain (McDonald's) to many cultures and religions all around the world.

For Morocco I believe that the first thing that should be done to promote cultural products is:
1. Try to adapt our traditional and cultural product to satisfy the global consumers.
* The adaptation could be done as follows:
- Using various colors and fabrics for clothes
- Come up with new designs for house decor and furniture
- Come up with new and easy techniques to prepare Couscous :)
- Mix our traditional music with other rhythms

2. Use excellent marketing strategies to promote products:

- Ads (radio, newspapers, magazines, national/international TV)
- Flayers
- International exhibitions
- Serious price :)

1 comment:

Unknown said...

Excellent posting. Very concrete.